"The message of behavioral economics is simple: people are susceptible to decision bias, which often makes it hard for them to make self-beneficial choices. Thus, we should present choices in a way that helps people to make self-beneficial choices and understand the implications of their decisions as well—all without restricting their freedom of choice"..."Researchers in context-aware technology have been designing applications that can sense the current activity of people and learn their routines over time.”[1]
Sources:
[1] Lee, Min Kyung, Sara Kiesler, and Jodi Forlizzi. "Mining behavioral economics to design persuasive technology for healthy choices." Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. ACM, 2011.
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